This is a copywriting hot seat, but there is very little talk about the actual copy.
Margaret is an alternative physician (MD) who wants to sell information on testosterone replacement therapies to men.
A massive market, but one with huge, well-financed competitors (ie Reader’s Digest, Prevention and a long list of newsletters published by well-known hospitals).
So, the first thing she has to do is sit down and figure out exactly what she is selling, where she fits in the market who her target market is and how to reach them and convince them that she has the solution they seek.
One of the less-glamorous but essential parts of writing effective copy…
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