Copywriting Hotseat: Let Your Testimonials Tell Your Story
Matt is a chiropractor who has a sales letter for a Carpal Tunnel treatment.
Their discussion includes the following:
- An extensive discussion of effective testimonials, along with concept of “cure” as a legal question,
- how to trash the competition without sinking to their level,
- the effect of disclaimers on the effectiveness of the ad,
- how to get new content when you have to write several letters to the same market, and
- using different headline concepts.
At the end of the video John shows how to write a letter to the people who just haven’t responded in the past.
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Stan Dahl & The Marketing Rebel Team