Marketing Hotseat: Developing an Online Presence
Martin is a university professor who has a side consulting business in which he helps Fortune 500 companies comply with diversity laws. Most of his clients seek him out because they are being sued for discrimination. He is a subject matter expert who wants to move from word-of-mouth referrals to generating more leads online.
John starts off by explaining how to write your book in 14 days. There is a wide-ranging discussion of many other topics…how to become the go-to-guy, selling to a corporation vs selling to an individual, how to chart out your wish list, how to get others to provide content, what makes a newsletter effective, fame vs fortune, and how to monetize requests for information. They also talk about getting free publicity through media exposure.
Even though his niche is somewhat esoteric, and his clients are large corporations, the strategies discussed can be applied to any business. I guarantee you will come away from this with at least 2 ideas that can be applied to your business.
This lesson... along with a vast library of small business marketing lessons and training programs...
...plus a private Facebook-like chat stream where you can get answers to all of your
questions about marketing tools and techniques, small business growth, and life as an entrepreneur...
... is only available to members of the
Marketing Rebel Insiders Club.
You can access all of this immediately for less than $1 per day.
You will receive full access and all of the privileges of membership...
... so you can learn for yourself why our members love this online club so much...
... and why they don't invest in marketing tools or strategies without first checking in with The Club.
Click Here to start your membership today.
We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team