Getting Email Delivered... Read... and Acted On - Part 2

Getting Email Delivered… Read… and Acted On – Part 2

Part 2 of the email marketing course created by John Carlton & Stan Dahl, where we share all the lessons we’ve learned over the years that have brought in millions of dollars in sales.

This lesson covers the stuff you’ve got to know if you want your emails to have the best chance possible of landing in the InBox (instead of the Spam/Bulk Folder).

Specific topics covered include:

Maintaining the integrity of your From Field and Sending URL. What appears in From is going to have the single biggest impact on your email being opened (or not). And if you haven’t done a few very simple, but very critical ‘techy’ things to put your sending URL in the good graces of the big ISPs, you’re almost certainly going to have deliverability problems sooner or later.

Network and IP Address issues. The easier it is to get your email addresses into your vendor’s system, the more likely you’re going to have delivery problems. Find out what makes a good email auto-responder vendor and what are the signs you’re likely going to have problems.

Blacklist. What are they. How to stay off them. How to get off them if you end up on one.

Spam Filters – How to stay out of their web.

Here are some other resources:

We recommend these Email Marketing Vendors:

Keap (was Infusionsoft) – Keap.com. The big leagues. This is the system that Marketing Rebel uses not just to send emails, but as the backbone of our entire business (including this club).

aWeber – www.aWeber.com. The best option to get started if you’re new to Internet marketing. This is what we use on our stand-alone niche websites.