Joe Sugarman: Advertising Secrets of the Written Word
Joe Sugarman lays out his copywriting “formula” in this audio, and throws in a few bonuses, too.
He discusses his copywriting checklist, including the psychological triggers he uses and the copywriting axioms that underlie all great copy.
A few tidbits:
- The real reason for paragraph headings (hint: assume that no one actually reads them)
- Why you should include all the facts about your product
- One of the easiest ways to find out what is missing in your copy
- His most important ability (it’s not the ability to write copy)
- His definition of copy (It doesn’t include the word “selling”
He also tell the full story of the Batman Credit Cards…
This content is for members of John Carlton’s Platinum Mastermind Group only...
Click here to apply for a seat in this exclusive group
Maybe you should consider joining us…
If you're finally ready to kick your career and biz plans up a few levels (where the money is staggering and the lifestyle options will blow your mind)...
... then it's time to consider joining a good mastermind group.
In a good Hot Seat session, we'll deconstruct both the big and the naggingly-small problems now screwing with your goals (or sucking the life from your biz)...
... figure out all the options (both good and bad)...
... and make specific recommendations on what to do to SOLVE everything.
And solve it on your terms. In a way that fits your style, your cash and staffing situation, your position among the competitors in your niche...
... and especially your preference for either short or long-term solutions.
Click here to apply for a seat in this exclusive group
We will put our 60+ years of biz experience to work and show you:
- How to fix the immediate problems causing you pain...
- How to shore up the weak parts of your current biz plan so you're completely clear on what to do NEXT...
- Where to find better resources, tech help, networking possibilities, and the best tactics known to the group...
- Plus how to shake off the bad parts of being an entrepreneur, so you can get busy enjoying the fame, wealth and happiness you deserve.
See you on the inside
Stan Dahl