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- The four crucial elements found in every great headline! (These elements force people to read your advertising… because… they strike right at the heart of basic human nature. The same human nature that hasn’t changed since the beginning of recorded history. If you don’t infuse your headline with at least one—preferably, two or more—of these critical elements every time… you’re doomed to fail!)
- A perfect headline example—maybe the most perfect ever—of how to combine all four crucial elements of a great headline for stunning, “break the bank” response! (This example is a tested, proven winner and comes from one of the most brilliant copywriters of all time. I strive for this level of perfection, and you should to… if… you want to succeed as often as is possible.)
- A simple headline test question you must ask yourself every time. (Quickly tighten up and improve readership and response of every headline you write from now on. This “trim the fat” secret—until now—has only been known to an elite handful of the top writers in the world!)
- Three proven shortcut formulas for writing super-effective headlines! (In a hurry? Need a “for sure” winner… RIGHT NOW? Here are three quick and deadly-effective ways to write winners in one-tenth of the time you do now. Not only do these formulas save massive amounts of time… but often… the headline you create using them will be far better than anything you could ever “dream up” on your own!)
- The greatest headline/opening statement formula ever invented… almost never fails!
- How to “cheat” and “steal” your way to killer headlines! (A technique so simple and effective, even a novice copywriter can use it to turn out a masterpiece in a few minutes! 100% legal and ethical, by the way.)
- How all your headlines should look for maximum response! (Based on my research and knowledge of scientific reading tests… I make formatting your headlines for maximum response simple. I’ll reveal everything you need to know about things like fonts, font size, color, headline length, etc. I wish I had this information when I started… this stuff took me years to figure out!)