John Carlton on Storytelling

The one critical skill that top copywriters use to persuade and influence and bring in the big bucks is telling stories.

That is the subject of this video, shot at a Frank Kern event a few years ago.

John’s storytelling ability dates back to his days as a young punk trying to get a word in edge-wise at the family dinner table, where no one cut him a break just because he was the young and cute. He learned at a young age how to hold the stage even when faced with a difficult audience.

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