Here, I confronted a major objection in the reader’s mind right off the bat: Everyone on the house list for this client had recently been hammered with piece after piece… and the list was fatiguing. So I took a more clever path to their heart (and wallet).
Specifically… it’s all about legally scoring lower without any effort at all. And, if you’re not convinced, you get an extra $10 for your trouble.
Hey– it’s tough to keep corning up with new slants and hooks on a subject after writing, oh, a million pieces. At one time, it was outrageous for me to suggest you could learn some of these types of golfing secrets in a weekend, with “just” two buckets of range balls. Then that became “ho hum”… and I had to make it sound easier and easier.
I applied pressure to the talent making the videos to give me better secrets to work with. Fortunately, they obliged. When you’re dealing with honest pro’s, who really do know what they’re doing, they don’t blanche at making bigger and bigger promises.
This guy, Klassen, has a great catch-phrase: Golf really is an easy game. When you know the right secrets, that is. And he can back it up.
Thus– here we have no practice necessary … and no effort needed. This is about as close to “magic” as you can get without implying there’s real sorcery involved.
Just don’t ask me what I’m gonna come up with for the next golf ad I’m asked to do.
Click here to see the “Slash Strokes… Without Even Trying!” ad.
(It will open in a new window or tab, so you can toggle between the ad and Carlton’s commentary below.)
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