The check on the first page of the letter PDF comes stapled to the letter behind it. This is one of TRS’s best-selling teachers … and one of the reasons for that is his willingness to let me write outrageous copy.
The beauty in this technique is the way the cut check drives home the fact that there is $97 waiting to be put in your account with the client. It’s not a “save 50%”offer, or a “half off’ deal… it’s having a check you can deposit (over the phone) in your special TRS account, and use immediately for this product.
You also get the unedited version of the product… so you see stuff no one else will ever know exists. Uniqueness and newness are huge hot buttons in martial arts. But you can’t keep going back to the same well time after time. You need different strategies to highlight what you have. This is a great example of creative price-slashing.
Click here to see the “Deposit Directly Into Your Account” ad.
(It will open in a new window or tab, so you can toggle between the ad and Carlton’s commentary.)
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