If your (or your client’s) target market includes the under-30 crowd you have to be looking at how to integrate Instagram into your marketing.
More and more consumers are going mobile, and are looking for “real” information when they want to purchase.
They are no longer attracted by your slick, posed (stock) images and want to get the real story about your products or services (or whatever you may be promoting as an affiliate).
In fact, even though they don’t know it, they are following what John preaches about sales detective work: Go past the company line and interview the “feet in the streets”…the salespeople who interact with customers and can give you the real story…
Instagram gives them a way to dig down and really experience products before they buy.
But, Instagram is a whole new world for people obsessed with SEO. You have much less control over your content and this may be a bit (or a lot) frightening.
We found an article which does a really good job of introducing Instagram and showing you how to optimize your own presence.
You can access the article here.
This type of reality selling is the future, and even if your clients are not of the Instagram generation it is something with which you should be familiar.