One of John Carlton’s Best Ads:

The One-Legged Golfer

Even if you’re new to direct response marketing, you probably know about this ad, written by the legendary copywriter John Carlton.

It contains one of the most famous headlines in direct response marketing history.

Amazing Secret Discovered By
One-Legged Golfer Adds 50 Yards
To Your Drives Eliminates Hooks
and Slices… And Can Slash Up To
10 Strokes From You’re Game
Almost Overnight!

Because this is the most requested ad of all in John Carlton’s Best Ads… and The Stories Behind Them, we’re making it free to everyone here.

While you’re here… check out our article on “How To Model Winning Ads To Make Your Advertising a Lot More Profitable”.

You can get all of John Carlton’s most successful ads + the stories behind how they came to be (including the story behind the “Amazing Secret Discovered By One-Legged Golfer…” on this page.

[pdf id=34724]