Marketing Rebel Club Member Hotseat: The Joys of Nicheing to the Extreme
On the Marketing Rebel Club hotseat today is Craig. He has taken nicheing (is that a word?) to the extreme.
He does camp marketing. Not just camps, but summer camps. Not just summer camps but sports summer camps.
This market is very concentrated. In fact, his prospect list is composed of 15 camp owners.
Plus, this is a very seasonal market and all marketing decisions are made in the fall, so he only has a short window to sell them on his services.
John and Stan critique a marketing piece that Craig emails to prospects after he has spoken to them on the phone.
They talk about a lot in this hot seat, including:
- Format of the marketing piece and how it connects with the prospect
- The use of statistics… how to include them but not overwhelm the prospect
- How to send direct mail that they are guaranteed to open
- How to follow up.
- Along with specific suggestions as to how he can amp up the copy
- And much more…
This lesson... along with a vast library of small business marketing lessons and training programs...
...plus a private Facebook-like chat stream where you can get answers to all of your
questions about marketing tools and techniques, small business growth, and life as an entrepreneur...
... is only available to members of the
Marketing Rebel Insiders Club.
You can access all of this immediately for less than $1 per day.
You will receive full access and all of the privileges of membership...
... so you can learn for yourself why our members love this online club so much...
... and why they don't invest in marketing tools or strategies without first checking in with The Club.
Click Here to start your membership today.
We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team