Mike Koenigs: How to Become an Instant Expert and Authority

In this information-packed video, Mike lays down a blueprint for how anyone can become an expert in their field.

How to leverage others’ fame and use it to your advantage… how to become more productive… how to create simple videos that will bring massive traffic to your offers… and the one mistake he made that cost him $10,000.

And much more. Mike has been specializing in creating experts for many years and he lays it all out in this presentation that was created exclusively for the Action Seminar.

4:15 Keys to Winning

• Content
• Distribution
• Sales Systems
• Money Collection
• Delivery

For the first time we can push a button and share a message with the entire connected planet.

Nothing stands between you and your audience.

“Make it Go” button

6:28 Tip #1: Not about the psychology: It is the technology and the system

Gary Vaynerchuk: Stop doing things that suck. You can go broke just as fast doing what sucks as doing what you love.

7:21 Tip #2: Leverage = You plus brand. How can a “nobody” become a “somebody”?

10:15: Anyone can be a critic. Mike does monthly giveaways to grow his list. You don’t need your own product.

Tip #3: Stand on the shoulders of giants

What do you have to do for someone who is rich and famous and doesn’t need you

• Buy their stuff
• Prove it works
• Be a success story
• Sell their stuff
• Associate with their brand

14:10 He used this formula to get in with Tony Robbins at a time when Mike was broke, living on cheese and crackers he bought at a gas station because that was the only credit card he had.

He got a new credit card in the mail and saw Tony Robbins on TV. He bought the product, transformed his life within 9 months and became a success story. He then had something to talk about with Tony’s staff because he had successfully implemented his teachings.

15:05 John Reese says: If you want to get my attention, become my affiliate and sell my stuff

Even if you don’t have a list you can buy traffic to sell the product. He can’t ignore you if he is paying you commissions.

16:10 Productivity multipliers

1. Surgically remove psychic vampires from your life. They are usually interesting people but will suck the life from you if you keep them in your life. You ca 4X your energy by doing this.
2. Sweat – He can 2X ROI through regular exercise
3. Eliminate sugar and processed foods. Cut sugar to 15g per day
4. Tools: chair, screen, phone, computer. Pay attention to where you spend most of your time.
5. Messianic sense of purpose
6. Eliminate noise (media, anything hateful). Disease starts with poison thoughts
7. Theater of the mind: Imagine the results. He does this successfully and is responsible for everything good that happens to him.

20:49 Success Formulas

1. Clarity of vision
2. Practice “Theater of the mind”
3. Become attractive to what you desire…Who do you need to become to be attractive to people that would be able to help you get ahead?
4. Eliminate repetition through systems
5. Don’t ask for anything that doesn’t benefit others. Don’t be that person who only calls when they need a favor.
6. Consistency
7. Discipline

Keep a journal with you and write everything down.

23:09 Rules of marketing

1. People have to know who you are
2. They need to know about you
3. They need to be able to find you
4. They need to hear from you
5. They need to trust you
6. They need to respect you

BEFORE they will buy from you!

23:32 How to get your message out?

Create content the search engines like

“Influence Engines” Social mecia sites

Mobile

31:02 Mike’s $10,000,000 mistake

Mike was trying to see how long it took to get someone up an running with video using Traffic Geyser

He found someone with no experience “Newbie Mike”

Offered to train him to earn money with video.

Mike quit his job and drove from Phoenix to San Diego

They did one video asking people for questions, and got about 500 responses.

They created about 30 videos answering people’s questions

Within 48 hours, “newbie Mike

• Got on Camera
• Edited video
• Got google top 10 rankings
• Learned about consulting
• Make a lead capture page site
• Created a blog
• Learned social media marketing
• Captured leads
• Got a job making good money + bonuses
• Started working in their new office in Malaysia

Sent Mike an email testimonial about how it worked

Conclusion: All you have to do is find someone, teach him what you do, get a testimonial, document the process, and sell your product to others. Unless it is something no one wants.

10/10/4 method for easy video creation

Create videos and name them using search keywords

10 Videos Top 10 questions

10 Videos Should-ask questions: These define you as an authority. They are the 10 questions people don’t ask but they should.

Create a 1-3 minute video answering each question.

One idea if you don’t consider yourself an expert, you can read and report on books and products in your niche.

4 videos:

1. CTA clip to put at the end of each video
2. On your squeeze page: Video telling why to sign up
3. Thank you video “Thanks for signing up” offer product or trial

He doesn’t mention what the fourth one is.

The act of being creative seeds your brain and helps you come up with new ideas.

1. Create a list of 10 Frequently-asked questions.
2. Create a list of 10 questions your customers would ask if they knew enough about your area of expertise.
3. Answer each question.
4. Create a short video where you answer the question, and post to Youtube.
5. Create a blog and post the written answers to the blog.
6. Open an account with an autoresponder and create an opt in form for your blog which offers either access to the videos you created or a report with answers to the 5 most pressing questions that people need to know.
7. Go back to YouTube and link to your opt-in on each of the videos you created.
8. Become active online (discussion groups, Facebook, Twitter) and provide good information, with links to your videos or blog.

At the time of the seminar Mike was owner of Traffic Geyser and Instant Customer. Neither of them are still in business, at least not in the format as when he owned them.