I recently spoke with Marketing Rebel Club member Mitch Tarr, owner of Zin Marketing, whose business is strictly email marketing for clients.
I wanted to make this call because email is so important in anyone’s business, but it seems like it gets harder and harder to make it pay. So, when Mitch said that his business was email marketing, I asked him to answer some questions for us.
The first introductory questions were mine, then we got into some Frequently Asked Questions that Mitch supplied. At the end, I threw him a few curveballs–questions he wasn’t prepared for…I went to the discussion that John and Stan had (click here to go to that post) and asked him a few of the questions from there.
We discussed a lot of topics, including:
- What considerations are there if you use list management software as opposed to an email vendor?
- What should a small business look for when selecting an email service provider (ESP)?
- Pros/cons of single vs double opt in
- What has changed in the last 5 years?
- What is the best template for a newsletter? (Not what you might think)
- What companies/industries would not benefit from using email marketing?
- How can you make list purchase/rental work?
- What is the best way to start emailing a list of customers that you have collected without being accused of spamming?
- Best day/time of day to send email
- What is the best way to improve the ROI of an email marketing campaign?
I also asked him about the advisability of using a company that allows customers to just add a list of names without requiring any opt-in at all.
Due to some technical problems with Skype (for some reason my computer wasn’t answering the call properly) we had to do the call over the telephone. At times there were some breaks in the flow of his speech. This was something that was happening on the telephone connection, but I don’t think it will keep you from understanding what he is saying.
So, the quality of the recording could be better, but Mitch gave us a lot of great information about how to use email.
Click on the arrow to play:
Or you can download the MP3 file by clicking here (Right click/Save as).
Mitch’s site is http://www.zinmarketing.com.
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