Kickass Copywriting Crash Course Part 1:  Overview

A few years ago John spoke at an event hosted by Lorrie Morgan.  This is the first in a series of 9 videos recorded at that event.

In this segment, John starts by talking about the copywriting industry in general.

He explains what a USP is and how he changed the definition.  How to position yourself in your market and when it is OK to bash the competition (very rarely).

He goes on to talk about some of his early experiences and tells the story of how he got started in the golf market.

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