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Traffic Dashboard > How to Generate Mega Traffic
ORGANIC TRAFFIC
Harlan Kilstein: How to Generate Mega Traffic… Without SEO, Paid Ads, or Black Hat Shenanigans
Overview
Show Notes
Action Items
Resource Links
Over the past several years, Harlan has been developing and perfecting a method of creating blogs that become authority sites and get huge amounts of organic traffic without relying on the vagaries of Google’s algorithms.
He employs some very basic and timeless methods, using content generated by both his team and outside contributors. He has had to upgrade his servers twice because they just haven’t been able to handle the traffic his sites generate.
What a wonderful problem to have!
Harlan spills the beans here. Listen, learn and profit.
The Bleacher Report: Sold for 180 – 200 million dollars. Started by some college friends in a very competitive niche.
RC+RC+RC = SS (supersite)
You cannot build a site based on what Google is going to do because they keep changing their minds.
Goal: Become a destination site. One that people type in the URL to go to it instead of searching.
8:40 He created a site called Dogington Post and gives some other examples of subersites.
Right Content + Right Channel + Right connections
The right content is not what you think. You have to look for comments and shares.
Right Channel:
a. Connecting with your fans on social media.
Facebook: People want to be amused.
Twitter: People want information.
He tells a lot of stories about the people contacting him for interviews and asking his opinion.
Likes and tweets are replacing backlinks for SEO
b. Build loyal and passionate fans.
Make your site fun and entertaining. His site is very irreverant amd fams love that.
c. Make the message to media connection. Make sure to offer the correct type of content on each site.
d. Your fans carry your message to the world.
e. Your site gets traffic.
29:00 Good niches for supersites
- Politics
- Sports
- Technology
- Humor
- Gadgets
- Gossip
- Financial
- Travel
- Comics
- Movies
- Personal Relationships
- Weddings
- Recreation
- Art/Music
- Religion/Spirituality
- Self Improvement
- Internet/Google/Facebook/Design/Anything related to the internet
Supersite formula:
Right Content:
- Market analysis
- Study Competition
- Start Tracking Content
- Begin to Publish
Right Channel:
- Real Syndication
- Viral videos
Right Connections:
- Identify market leaders
- Reaching out
- Lethal Linkedin
- Media Domination
- Becoming the Leader
- Dealing with the Money people
Start your own Supersite or convert an existing site:
- Market Analysis: Who are your biggest competitors?
- What type of content is most attractive to your market?
- Start publishing your own content.
- Track and pivot as necessary.
- Determine which other channels will support your supersite, and start with one.
- Create a list of “movers and shakers” in your niche that you will want to reach out to.
Harlan’s site: DogingtonPost.com
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