Mike Koenigs: Cross-Channel Marketing – From One Channel to Six Channels in Six Weeks

Mike Koenigs, the Founder of Traffic Geyser and Instant Customer, leaves his standard presentations on marketing technologies at the office… and give us something new and unique.

He explained how to get your message out in as many places as possible and in as many formats as possible…so your customers can consume it in whatever format (written, audio, vidoe) they prefer.

He also explained his favorite method of creating many prospect-sucking videos (the 10x10x4), his “crowd capture”…

…as well as several of his favorite closing methods:

The “Mobile Convenience” close,

The “Open the Box Desire” close, and

The “Risk-Free Combo” close

As well as a ninja trick for optimizing your email open rates…

There are a lot of cutting-edge strategies from someone who lives “new media”.

8:14 Question: Why aren’t you or your clients:

• Earning 2x-5x more
• Competition and recession proof
• Selling Knowledge vs. time
• Earning monthly continuity income
• Accessing affluent customers

Better to be narrow and focused rather than broad and shallow.

Platform:

• Your brand
• Your visibility
• knowledge and know-how
• who knows you
• connections, contacts and your list
• Your ability to get attention, create buzz
• your products…not your time
• It’s your “currency”…true unlimited wealth
• It’s massive leverage for life
• No bank, no economy can take it from you

If you suddenly lost the ability to work, would you be able to live? If you lost everything, would you be able to get back on your feet within a month or two?

You could if you had a platform

11:15 10x10x4 strategy:

Write down the top 10 questions you get asked by your clients

Create 10 videos answering the questions and sending them to your website for more information

(This is the second “10” but he doesn’t talk about it.)

Write down the top 10 questions that people don’t ask but should

Create 10 videos answering those questions and sending them to your website

14:00 He goes into more detail about how he makes his videos. It is probably still good information.

Upload the videos to sharing sites, bookmark on social bookmarking sites, create an article from transcript, syndicate, add to your blog.

Create a podcast and upload to itunes.

He makes the podcast available as a PDF and audio, also.

26:50 He talks about the value of publishing paperback and Kindle book from the FAQ

30:46 Cross-Channel Marketing

• Blog
• Videos
• YouTube Channel
• Podcast – Itunes
• Press Release stacking – Press releases tend to lose SEO value after a week or so so you have to keep creating them
• Social Media (and ads) – he sends fb ads to press releases to help thier SEO
• Promote to your following

34:25 Crowd Capture:

During a presentation, offer to give coopies of the presentation.

Ways to capture information

• Text your name and email address to a number
• Text name and email address to a short code
• Website
• Call with voice recognition
• Scan QR code.

Different age groups prefer different methods, so you can get leads from more people.

He says that he isn’t sure if QR codes would catch on.

38:58 He gave an example of how Papa John’s used “text your name and email” to sell off their inventory when their freezer broke down and to grow their list.

He gave another example from a hockey team, retail store,

43:30 He told how he used it to get more people to a live event,

Keep people busy and they will stay engages more. It is more challenging with mobile.

45:25 Physical products – Create props:

You can show the product and open it as you are doing the video.

He explained his “risk-free combo close’

50:55 Questions:

1. He goes into more depth about the Papa John’s lead gen campaigns

2. Follow up question about risk-free combo close

3. He explains how he creates his props and goes into more detail about the product opening videos.

He recommends “how to do a TED talk” (Kindle book) and recommends TED talks (Technology, Entertainment, Design). The book explains how to create a TED talk.

4. How do you convert a PDF to a Kindle? He explains how to upload a PDF and convert it to a Kindle book and briefly explains promotion options.

5. How much should you give away in your 10x10x4 videos.

1. Pick one channel that you are not currently exploiting in your marketing. Mike gives a list of several at about the 30 minute mark.
2. Write down your definition of success. This is your goal. Make it as specific as possible, and make sure it is realistic.
3. Lay out the steps you need to take to integrate the channel into your marketing.
4. Make a list of resources/training that you need, and access them.
5. Go step by step, evaluating periodically to make sure you are on track.
6. Fail fast. If you don’t think it will be effective, move on to another.
7. If it looks like it will work, stick with it until you see success, as defined in step 2.
8. Rinse and repeat with another channel.

There are no resource links for this video.