John Paul Mendocha: Google is a slot machine and Facebook is like counting cards in Blackjack

John Paul Mendocha came to Internet Marketing 11 years ago, having already established himself as top sales rep (helped taking one company all the way to a Top 20 spot on the INC 500 list) and an acknowledged business turn-around expert.

He’s spent the last 3 years working as the Director of Sales for Perry Marshall (of AdWords and Facebook advertising fame), building sales funnels for Perry’s business and many of Perry’s top clients.

In this exclusive talk, John Paul talks about the mindset you need in order to be a successful Google Adwords and Facebook ads consultant

He discusses

• the differences between Google and Facebook
• the best way to be successful at Google and Facebook advertising (they are completely different)
• the language to use with prospects and clients
• his favorite book about strategy

You haven’t heard this perspective anywhere else…

5:10 He explains why Google is like a slot machine and how it conforms to the 80/20 rule.

They click the ad and most are gone within a few seconds. 80% of google ad campaigns lose money.

Making Google Adwords campaigns profitable is like having a rigged slot machine.

16:04 The best way to pick clients and keep prospects from wasting your time.

19:53 How many google accounts do not need further optimization?

21:35 The words you should never use when speaking with a prospect, because they diminish your value: “That’s easy” and “no problem”.

The mindset you need to be successful.

25:11 The rise and fall of Mario Puzo (author of The Godfather) and how it relates to Google Adwords.

29:37 Why Facebook is like counting cards in Blackjack

Blackjack is a complicated game, unlike slots.

You can do everything right and still lose money. 99% of all advertising on FB loses money.

You have to be ready to stop a losing campaign and start a new one

34:31 Why you can’t ignore Facebook. How to use Facebook’s data to find your audience and why you should try to piss people off.

39:23 Google and Facebook keep changing the rules. Why this is a good thing.

45:01 How to combat the noise that engulfs your prospect.

51:00 Winning Mindset

• Not all clicks are created equal
• Winners know that losing is a prerequisite to learning how to win
• Better to gain experience working for someone else
• Don’t perform brain surgery on yourself
• Take time every day to learn something
• Set aside time to earn
• Time to act is now

He recommends “The Art of War” as the best book on strategy.

1. Pick one—Google Ads or FB advertising.
2. Set aside an hour a day to educate yourself.
3. Find some advertisers who have obvious holes in their campaign set up.
4. Contact them with advice as to how they can improve.
5. Offer your services as a consultant.

Get the “bible of Adwords” (Perry Marshall’s Ultimate Guide to Google Adwords at an amazing price by clicking here