Scott Rewick: Media Buying = More Website Traffic

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MEDIA BUYING

Scott Rewick: Media Buying = More Website Traffic

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Free traffic is great…

… but when you’re finally ready to move into the Big Leagues in your market, you need to get hip to the essentials of media buying.

It’s scary as hell to outsiders, but once you know the secrets, it’s a solid cash-generating unfair advantage that can help you dominate your niche. (Biggest secret: It’s pretty easy, once you know the simple steps.)

Scott Rewick is likely the most prolific media buyer that you, and most entrepreneurs, have never heard of.

In the past decade, he’s spend a mind-blowing $100,000,000 on display-based media, frequently averaging $200,000 – $300,000 in media buys every day. (This means he absolutely knows what he’s doing, and we’re thrilled he’s agreed to come share the good stuff.)

Less than 1% of his buys is with Google, which means Scott will reveal to you all kinds of “hidden to the competition” places you should be mining for the hottest, most qualified and ready-to-buy leads. Most entrepreneurs completely overlook this part of the online world… so it’s RIPE for exploitation, when you’re ready.

Scott is an industry insider with the goods. His tips will teach you how to get more high-quality leads to your business… as well as how to become a big-time affiliate marketer.

It’s a huge “secret weapon” for any marketer looking to zoom to the top of the heap.

Watch this presentation and let an expert show you how to Google-proof your AdWords campaigns!

2nd Law of Overnight Success: You have to work your ass off.

You can have a great idea but it is worthless unless you can drive traffic to it.

You have to know online math. Everything is measurable.

There are many different ways to buy media.

Media Buying is paid online advertising.

There are thousands of places to buy media. You have to know how to make it work before you spend any money.

You need to learn the fundamentals before you can meke the tricks work.

Focus on one channel and don’t move until you master it.

17:37: Why you must know this stuff:

Online Advertising is Exploding

You can control it from anywhere
Easy to ramp up quickly
You get access to high-quality traffic
Very low risk, high reward

20:00 Types of media

Banner ads

Text Ads
Video Ads

Start noticing ads on websites you visit. Look for ones that repeat

21:28 Online Media is for:

Affilite Marketers
Product Owners
Info Marketers
Advertising Agencies

25:40 Places to Buy Media:

Ad Networds
Social Media
Portals
Ad Exchanges
Go-Registration
Email
Mobile
PPV
Search

Pick one to start with. Each is multi-billion dollar opptys

Ad Networks:

Put together publishers and advertisers
There are open and closed networks — Open: you can pick placement
They use both auctions and fixed pricing

Social Media:

Exploding
Heavy Demographic Target
Auction Based Pricing

31:10 Ad Exchanges: Not for beginners. They sell remnant advertising

Online Market place
Massive amounts of volume
easy to scale winning campaigns

Portals: Not for beginners

Large amount of traffic (MSN gets 140 million pages views/day Cost is $8,000 – $10,000)
High minimums
Normally CPM Based
Can scale quickly

33:46 Co-registration

Primarily CPL (cost per lead) based
Targeted on User Site Interest (when you register for a site they ask if you want to receive info from other related sites)
Need Backend Email Support

Ad Networks:

Put together publishers and advertisers
There are open and closed networks — Open: you can pick placement
They use both auctions and fixed pricing

Social Media:

Exploding
Heavy Demographic Target
Auction Based Pricing

31:10 Ad Exchanges: Not for beginners. They sell remnant advertising

Online Market place
Massive amounts of volume
easy to scale winning campaigns

Portals: Not for beginners

Large amount of traffic (MSN gets 140 million pages views/day Cost is $8,000 – $10,000)
High minimums
Normally CPM Based
Can scale quickly

33:46 Co-registration

Primarily CPL (cost per lead) based
Targeted on User Site Interest (when you register for a site they ask if you want to receive info from other related sites)
Need Backend Email Support

35:00 Email

Very large Channel
Supports all types of pricing
HTML adn text creative

35:52 Mobile

Quickly expanding markets
Limited by device
Currently dominated by Admob (Google)

36:36 PPV

Advertising supporting services (Adware)
Primarily Pop Up/Pop Under
Heavily Demographic and “user intent” targeting

37:28 Search

Google Dominated
Auction Based CPC pricing
2nd tier players more friendly to affiliate/info marketers

38:20 Rapid fire advice

Basics first, technique second
Stop Planning and start doing
Have to be ROI/Direct Response based (keep testing)
Become Offer Based or Channel Based
Learn to focus on what’s working
Decome a constant student. Have Patience

Offer Based: Select large vertical and focus on offers in that vertical

Channel based: Focus on one channel rather than one niche

42:57 Media Buying Secrets:

Basic Math:

High CTR Creative + Highly Converting Landing Pages + Buying Scalable Media = $$$$$$$

Learn the Plumbing of Media Buying

Do the math. Set up basic spreadsheet, log what is happening, do the mateh

44:30 Basic variables:

Where to buy media
Placement
Pricing
Creative Sizes
Site Targeting
Offer
Creative
Landing Page
Copywriting
Offer Technnology

45:14 Don’t worry about the tools. Just build basic tracking and notice what happens (impressions, clicks, conversions, earnings, cost, profit/loss each day)

46:12 Put together your research paper.