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GRAB YOUR PROSPECTS AND COMPEL THEM TO LISTEN TO YOU
Kevin Rogers: How to Convert Skeptical Visitors into Raving Fans in 60 Seconds or Less
Overview
Show Notes
Action Items
Resource Links
Kevin Rogers is a stand-up comic-turned-copywriter. He is one of the Simple Writing System instructors and a member of our inner circle.
He explains a simple yet effective method for creating a hook, using the basic elements of a story.
Telling stories is the best way to get your prospects to know, like and trust you enough to want to do business with you.
This is an entertaining and informative presentation from a professional performer…
AS3 Kevin Rogers
How to Convert Skeptical Visitors into Raving Fans in 60 Seconds or Less
He has a simple formula that works in all niches
He will show:
- His favorite sales letter
- How comedians, when the stakes are at their highest, use this formula
- Why big ad agencies use this formula
- How his dog Jessie created her own book
Speech has been around forever
Symbols have been around forever
Writing has been around about 7,000 years
1st newspaper 59 BC. Today we don’t write anything. We just copy/paste stuff others have written
6:00 Power of Story:
You must know who you are talking to.
He tells the story of Todd and demonstrates how story can connect with the perfect avatar.
13:03 First, who are you? Kevin tells his story (from before conception)
15:50 Three things you need to do to get someone to come to your website:
- Get someone’s attention
- Make a connection
- Get them to take action
You need a Simple, straightforward website (single landing page)
16:10 He compares stand up comedy with marketing for each of those things
Persona Joke Formula (the formula comics use when the stakes are highest):
- Identity
- Struggle
- Discovery
- Surprise
22:19 How to apply this formula to marketing
Story sells: You are most apt to remember the story
27:29 People must know, like and trust you
- Know: Reveal yourself in a relatable way
- Like: Win respect with authenticity
- Trust: Share your struggles and secrets
29:13 KLT sales hook:
- Identity
- Struggle
- Discovery
- Result
He illustrates this using his own hook.
This works in any niche.
32:24: How a multi-mullion dollar commercial uses the formula
36:58 He tells how he almost died and how he could use that story to sell a natural health product
48:57 He tells how his dog could use the formula.
- Review his marketing formula.
- Create your avatar so you know who you are speaking to.
- Use the formula to create your own message.
- Create a video that introduces yourself and your product.
Book mentioned by Kevin: Brainfluence by Roger Dooley
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