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Traffic Dashboard > Website Conversion Techniques You Could Learn On Your Own… If You Had 5 Years and $500,000,000 Burning a Hole in Your Pocket
BONUS LESSON
CONVERSION – Website Conversion Techniques You Could Learn On Your Own… If You Had 5 Years and $500,000,000 Burning a Hole in Your Pocket
Jon Correll
Jon Correll is the co-founder and CEO of Conversion Voodoo
Conversion Voodoo is unique in several ways. First, they charge their clients $0 to get started. They only get paid if they increase profits. Client’s profits don’t go up? Conversion Voodoo doesn’t get paid. Second, if your company doesn’t already do many, many, many millions of dollars a year in sales, they won’t work with you. You can try begging. Others have. It doesn’t help.
John says you should focus your efforts where you will get the maximum return:
- Headlines: 20% increase
- Build for Average 25%
- Trust Me 10%
- Price Elasticity 25%
To be sure your results are accurate:
- Test on many browsers,
- never test on Friday,
- commit to running tests for a full 7 + 1 days,
- Smaller sites 14+ 1 days
There is a wealth of information anyone can use
00:30 – Introduction
1:14 – Big Data signifigance for small biz owners
2:50 – The problem with typical targeting
5:50 – Your Hot Prospect blind spot
1 – Outline a Psychographic Profile of your ideal customer
2 – …
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