by The Marketing Rebel Team | Blog
In this clip from a marketing hotseat, John Carlton explains how to define your paradigm and determine whether it’s working or not. John’s comments: You have to do a paradigm breakdown. Halbert called the image suicide and it affects a lot of things. You...
by The Marketing Rebel Team | Uncategorized
John Carlton’s Simple Writing System Coaching Program 6 Payment of $397 Each (+ Shipping & Handling) Almost done… Just click on the correct Shipping & Handling option at the bottom of this page. That will take you to the secure PayPal site where...
by The Marketing Rebel Team | Uncategorized
John Carlton’s Simple Writing System Coaching Program 1 Payment of $1,997 (+ Shipping & Handling) Almost done… Just click on the correct Shipping & Handling option at the bottom of this page. That will take you to the secure PayPal site where...
by The Marketing Rebel Team | Blog
John Carlton’s Marketing Hotseat is for Greig, a corporate recruiter who is selling a product that shows people how to find jobs for their friends. John’s comments: You don’t have to get really super involved with this you can…have the whole...
by The Marketing Rebel Team | Blog
John Carlton’s hot seat is for Jack. He is a lawyer who wrote a letter for a client, a doctor who is creating a franchise system to sell a natural product that gives people more energy. In this clip, John tells him how to get started writing a letter....
by The Marketing Rebel Team | Blog
Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John’s comments: You have to decide what is going to work in your market. I brought up things like “kiss your face” and “gee, your...
by The Marketing Rebel Team | Blog
The Action Seminar is all about taking action, and John Carlton kicks it off with a discussion about how to set and reach goals–business and personal goals. John’s comments: I want to talk about breaking things down. One of the things you do…...
by The Marketing Rebel Team | Blog
In this copywriting hotseat John Carlton says that in order to create effective headlines, think in terms of three benefits. John’s comments: When you are thinking about headlines (this is something I notice a lot in copy that I review), this is not a...
by The Marketing Rebel Team | Blog
John Carlton and the attendees of his marketing hot seat talk about creating a newsletter to help develop credibility. I think it might be a good idea to start a printed newsletter that you send out to these people. That establishes you with something in the mail that...
by The Marketing Rebel Team | Blog
John Carlton gives an analogy to explain the value of testimonials in adding credibility to your message: John’s comments: I want you to as if it is you and one person sitting down. Now, most people, most writers, make the huge mistake of thinking the guy is...
