Simple Writing System: Huge Promise

In this video clip, John Carlton explains how your presentation or your products or services needs to grab the attention of your prospect. This is point 13 of his Simple Writing System. His comments: The Headline:  Are you trying to take your business from $10 million...

Using Video in Advertising

In an excerpt from the Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the merits and limitations of using video for your pitch. Their comments: David Deutsch:  Yes, the skepticism is huge.  A little...

Voice In Copywriting

In an excerpt from the first Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the how to create a personal voice in one’s writing. Their comments: And just reading your opening here, it sounds to...

Mike Koenigs’ Formulas For Success

In this excerpt from the Action Seminar, Mike Koenigs describes his personal formulas for success in business. Success Formulas. OK. A couple of success formulas. Here is what I got from interviewing a lot of people for the movie. Number one is clarity of vision....

Goal Setting Secrets

In an excerpt from the first Action Seminar, Stan Dahl explains how to succeed in business by breaking down your goals into tasks you can take action on. His comments: What we would like to do is start you off with a bit of an exercise.  We are going to refer back to...

How Motion Creates Opportunity

In an excerpt from the Action Seminar, Stan Dahl explains how by moving forward toward your long term goals, opportunities will arise to help you succeed. His comments: I’m just going to restate, because I have a background in big business consulting, and I realize...

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