by The Marketing Rebel Team | Blog
In an excerpt from the Action Seminar, Stan Dahl explains how to get the most out of your efforts in order to succeed in business. His comments: The way John and I both try to focus on productivity…it’s not really into micromanaging your minutes in your day. I’m just...
by The Marketing Rebel Team | Blog
In an excerpt from the Action Seminar, John Carlton explains how small businesses can compete with bigger companies by offering superior customer service. How many people have competition in their market? Pirhanas, sharks, evil, nasty, Attila the Hun types? OK. It’s...
by The Marketing Rebel Team | Blog
In an excerpt from the Action Seminar, Stan Dahl explains how by moving forward toward your long term goals, opportunities will arise to help you succeed. His comments: I’m just going to restate, because I have a background in big business consulting, and I realize...
by The Marketing Rebel Team | Blog
In an excerpt from the first Action Seminar, Stan Dahl explains how to succeed in business by breaking down your goals into tasks you can take action on. His comments: What we would like to do is start you off with a bit of an exercise. We are going to refer back to...
by The Marketing Rebel Team | Blog
In this excerpt from the Action Seminar, Mike Koenigs describes his personal formulas for success in business. Success Formulas. OK. A couple of success formulas. Here is what I got from interviewing a lot of people for the movie. Number one is clarity of vision....
by The Marketing Rebel Team | Blog
In an excerpt from the first Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the how to create a personal voice in one’s writing. Their comments: And just reading your opening here, it sounds to...
by The Marketing Rebel Team | Blog
In an excerpt from the Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the merits and limitations of using video for your pitch. Their comments: David Deutsch: Yes, the skepticism is huge. A little...
by The Marketing Rebel Team | Blog
In this video clip, John Carlton explains how your presentation or your products or services needs to grab the attention of your prospect. This is point 13 of his Simple Writing System. His comments: The Headline: Are you trying to take your business from $10 million...
by The Marketing Rebel Team | Blog
Carlton shows how to write bullet phrases to sell your product or service. This is point 5 of his Simple Writing System. His comments: OK? That could be a headline. But, as Tony said, using a “how to” headline is a breakthrough for most people…or a bullet, a “how...
by The Marketing Rebel Team | Blog
John Carlton explains how the elements of an offer overcome any reluctance on the part of your client or buyer. This is point 13 of John’s Simple Writing System. His comments: What you need here is more like bargain, more than fair price, outrageous value. You...
