by The Marketing Rebel Team | Blog
Kevin Rogers and Chris Haddad run very successful online launches. In this clip they disclose the 2nd rule of launches. A launch is a story. Kevin’s comments: Law #2: A Launch is a Story: The story, actually Michael Gerber just talked about that. We talked about...
by The Marketing Rebel Team | Blog
In this copywriting hotseat John Carlton discloses how to break down a story so you can tell it well. John’s comments: Copywriting tips: Kevin…what’s the line about a joke…if you have to explain it it is not a joke? Is there a saying or...
by The Marketing Rebel Team | Blog
Copywriting tips: In this copywriting hotseat John Carlton explains what goes into a testimonial that increases conversions. John’s comments: Yes, I did give you that quote. I think that is really the best way to go. And get really specific. How many...
by The Marketing Rebel Team | Blog
Copywriting tips: In this copywriting hotseat John explains how to get the most out of a hot seat…listen and apply. Get out of your own way. John’s comments: It takes a lot of courage to get up here and lay out your life and your business all naked an...
by The Marketing Rebel Team | Blog
At the second Action Seminar, a rep from Infusionsoft, the CRM that forms the backbone of our business, teaches the first rule of email marketing. For more information about the Action Seminar, go to http://www.actionseminar.com/ Video transcript: All right. So,...
by The Marketing Rebel Team | Blog
John Carlton’s hot seat is for Brian, who wrote a sales letter for the launch of an online product. Here, they discuss using quotation marks in headlines. John’s comments: John: Did you pick that up for me, or from Nicholas? Brian: I just read it...
by The Marketing Rebel Team | Blog
In this marketing hotseat, John Carlton explains how to start monetizing traffic. John’s comments: Once you find traffic, you have to start monetizing that traffic. You don’t need to spend a lot of time thinking about the structure, or the way you bring...
by The Marketing Rebel Team | Blog
In this clip from the second copywriting hot seat, John Carlton tells how to ride the coattails of the big boys in your market and emphasizes the importance of writing clear, concise, fun-to-read copy. John’s Comments: But, you know, time it. Be in the wake of...
by The Marketing Rebel Team | Blog
John Carlton’s hot seat is for Jack, who is selling a package that shows people how to recruit an MLM downline. In this clip, he dissects Jack’s superscript, showing how a few words can make a huge difference in your copy. John’s advice: Let’s...
by The Marketing Rebel Team | Blog
John Carlton explains how to trash the competition without sinking to their level. Most people just put down the competition…John shows how to do it and elevate your own image at the same time. John’s Comments: Going into another virgin territory, like...
