Marketing Hotseat — How to Prepare for a Launch
Dr. Ben has developed a “black box” system for conducting masterminds. He is starting to train people in his system, and is launching a magazine. In 18 months he wants to do a launch where he will offer the system as PLR for others to resell. He is in the...There’s Gold in your Email Signature…
Overview: This short video provides some great ideas to promote your product, your videos, and your website using descriptions and links in your email signature. Are you promoting yourself well in your email signature? You’ll probably pick up some good ideas in...John Carlton Marketing Tips: What is a Hot Prospect Worth?
John Carlton asks how to determine what a hot prospect is worth. How much you can pay for a ready-to-buy lead: John’s comments: Are you doing any type of tell-a-friend type of thing? Are you encouraging people to tell their neighbors or their relatives about...License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
License to Steal: Who Else Wants to Earn an Extra $96,485?
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining benefits to target all parts of your market, and the use of strategic alliances and joint ventures.