by The Marketing Rebel Team | Lessons
Golf is one of those golden markets that is clearly targeted…and populated with people who have an irrational passion for the sport. They don’t bat an eye when I address them as “golf nuts” (which I frequently do). They...
by The Marketing Rebel Team | Copywriting, Lessons
We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the Simple Writing System with live coaching from Lorrie Morgan after Labor Day, so you might...
by The Marketing Rebel Team | Lessons
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The “look” of the words “Final Notice” is important, too. It looks like a real stamp, and the ink is red. It is stamped...
by The Marketing Rebel Team | Lessons
You can’t see the grabbers that were attached to the following letters. The first was a simple, commercial packet of flower seeds. The second was a clever magnetized calendar for the fridge. The last was a simple business card with a...
by The Marketing Rebel Team | Lessons
THIS IS THE EIGHTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS INTRODUCTORY POST REFERS TO ALL OF THEM. WE ARE REPRINTING THE SAME POST FOR EACH LETTER. One of the biggest mistakes marketers make… is to get tired of their own advertising before the...
by The Marketing Rebel Team | Lessons
THIS IS THE SEVENTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make… is to get tired of their own...
by The Marketing Rebel Team | Lessons
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make… is to get tired of their own...
by The Marketing Rebel Team | Lessons
Finally, here is a great example of a completely “blind” letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It’s all tease. Like the little strumpet at the local watering hole giving you a...
by The Marketing Rebel Team | Lessons
I believe this is the piece where I introduced the “four ball guarantee”. It’s very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them… and if you haven’t mastered the secret by the...
by The Marketing Rebel Team | Lessons
Another Rodale piece– this time, they got impatient selling individual books about the various parts of men’s lives… and decided to just lump everything together in one gargantuan volume. So I have to cover better sex… weight loss…...