by The Marketing Rebel Team | Lessons
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
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by The Marketing Rebel Team | Lessons
In this call, David interviews Yanik Silver, a successful internet marketer known for his expertise in direct response marketing. Yanik discusses his background, starting from his early experiences in sales, influenced by his immigrant father’s entrepreneurial...
by The Marketing Rebel Team | Lessons
I read a lot. And I advise you to read a lot, too. As an old English teacher once told me: Read a book a week. And then, in your spare time, read another one. Non-fiction, and fiction. Newspapers and magazine excerpts don’t count. (One trick I allow myself: At...
by The Marketing Rebel Team | Lessons
I love to do “personal invitations”. It’s the ultimate use of personalization. You don’t have to make the piece “look” like a real invitation, but you can. I haven’t tested this option, but my gut tells me a little...
by The Marketing Rebel Team | Lessons
This is one of my favorite examples of a “bonding” letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter (“Please Read This First”) is from Dr....
by The Marketing Rebel Team | Lessons
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
by The Marketing Rebel Team | Lessons
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)… but it wasn’t my fault. They mailed it, it scored a hit with outside lists… and then they decided not to publish the newsletter...
by The Marketing Rebel Team | Lessons
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% — a very significant increase to the bottom line. Working with large mailers, you are pitted...
by The Marketing Rebel Team | Lessons
You have to imagine what was going on in Rodale’s collective head at the time. This is a very conservative, east-Pennsylvania-based publisher — one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff...
by The Marketing Rebel Team | Lessons
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I’m the worst sort of pack-rat there is. I have dozens of banker’s boxes in the garage stuffed with files, notes, ads and...
