John Carlton’s Best Ads:  Final Notice!

I also often use “Second Notice” or “Third Notice” in the same manner.  It instills real urgency to the piece.

If you use “final notice”, be sure it really IS the final notice.  You will dilute your effectiveness if you violate simple promises like this. So don’t use this tactic lightly.  If you think you’ll be sending the same letter again, use “Second Notice”, or “Urgent” or something else.

However, “Final Notice” is the most powerful of the bunch. It’s your last shot, as a mailer and as the reader. Fun time is over– you toss this letter, Bucko, and you’ll never get another chance to see what all the fuss is about.

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