John Carlton’s Best Ads: Hot Off the Lot
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I’m the worst sort of pack-rat there is. I have dozens of banker’s boxes in the garage stuffed with files, notes, ads and what-not–some of it going back thirty years. Most of it is pure junk… but occasionally, I come across some gem.
I was NOT a world-class writer when I penned this ad.
However… you can see the seeds of genius in it. I did not try to over-write… as so many “‘not yet great” writers do.
No. Instead, I just put my nose to the grindstone, and wrote out a clear, simple sales pitch. My bullets are a little raw– I hadn’t yet perfected the “‘one/two” punch tactic. Still, these are compelling enough. “Ethically steal”. “5 sneaky salesman’s tricks”. “Sticker price sucker punch.” “Inside pricing book”, “Make a banker gag.”
This infamous John Carlton ad... along with many others...
... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...
... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.
This is one of the world's greatest swipe files, packed full of money-making examples you will apply to your own ads, emails, social media posts, etc.
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Cheers,
Stan Dahl
Chief Marketing Rebel