John Carlton’s Best Ads: Riding Buck Naked on a Clapped-Out 2 Stroke!
Every so often, one of my clients decides to go cause trouble in a completely new field. The following ad appeared in a niche magazine recently, and caused shock waves throughout the industry.
Just like we intended.
Most markets out there have never seen this type of hard-hitting, personality drenched, grab ’em by the throat advertising before. It’s a shock to the system. And, it sells a hell of a lot of product.
Now, most people who know my style can tell this was written by me instantly. What they may not figure out, however… is that I don’t know squat about motocross. I only know how to sell.
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