John Carlton’s Best Ads: Riding Buck Naked on a Clapped-Out 2 Stroke!: Marketing

John Carlton’s Best Ads: Riding Buck Naked on a Clapped-Out 2 Stroke!

Every so often, one of my clients decides to go cause trouble in a completely new field.  The following ad appeared in a niche magazine recently, and caused shock waves throughout the industry.

Just like we intended.

Most markets out there have never seen this type of hard-hitting, personality­ drenched, grab ’em by the throat advertising before.  It’s a shock to the system.  And, it sells a hell of a lot of product.

Now, most people who know my style can tell this was written by me instantly.  What they may not figure out, however… is that I don’t know squat about motocross.  I only know how to sell.

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