John Carlton’s Best Ads: Shortcuts For The Scanner

I chose this letter (which continues to work very well to both house and outside lists) because of the cool handwriting and doodles in the margins.

This goes back to the concept of “humanizing” your letters. The handwritten notes and circles are in a different color… as if the writer had grabbed the typeset letter just before it left for the printer, and scribbled last-minute thoughts all over it.