Is Everybody Doing Story Wrong?

In this presentation, David Deutsch explores a new way of using stories in marketing and writing. Most people think you need to tell your own story or your company’s story, but what if the real secret is to connect with the stories already in your customers’ heads? People act based on the stories they tell themselves about their lives and beliefs. By understanding and tapping into these personal stories, you can make your message much stronger and more relatable. David will show you how to do this and why it’s a powerful way to get people to listen and take action!