In this clip from the Action Seminar, Kevin Rogers shows how he uses principles of stand up comedy to create a killer USP and convert visitors to buyers. These techniques can be used by anyone. Kevin's comments: And then I started to think about how I approach...
John Carlton: How to Write Effective Sales Copy
During the Action Seminar, John Carlton disclosed the 5 revelations about sales copy that changed the way he writes. John's comments: These are the revelations that changed my life. Number 1. (there will be 5. I wanted to keep it to one hand. None of you guys will...
Kevin Rogers/Chris Haddad: Key to a Successful Launch
Kevin Rogers and Chris Haddad run very successful online launches. In this clip they disclose the 2nd rule of launches. A launch is a story. Kevin's comments: Law #2: A Launch is a Story: The story, actually Michael Gerber just talked about that. We talked about that...
John Carlton Copywriting Tips – Learn to Tell a Good Story
In this copywriting hotseat John Carlton discloses how to break down a story so you can tell it well. John's comments: Copywriting tips: Kevin...what's the line about a joke...if you have to explain it it is not a joke? Is there a saying or something like that? Kevin:...
John Carlton Copywriting Tips – What Makes a Great Testimonial?
Copywriting tips: In this copywriting hotseat John Carlton explains what goes into a testimonial that increases conversions. John's comments: Yes, I did give you that quote. I think that is really the best way to go. And get really specific. How many testimonials like...
John Carlton Copywriting Tip – Get Out of Your Own Way
Copywriting tips: In this copywriting hotseat John explains how to get the most out of a hot seat...listen and apply. Get out of your own way. John's comments: It takes a lot of courage to get up here and lay out your life and your business all naked an squirming in...
AS2 – Infusionsoft: The First Rule of Email Marketing
At the second Action Seminar, a rep from Infusionsoft, the CRM that forms the backbone of our business, teaches the first rule of email marketing. For more information about the Action Seminar, go to http://www.actionseminar.com/ Video transcript: All right. So, we're...
John Carlton Copywriting Tips: Using Quotes in Headlines
John Carlton's hot seat is for Brian, who wrote a sales letter for the launch of an online product. Here, they discuss using quotation marks in headlines. John's comments: John: Did you pick that up for me, or from Nicholas? Brian: I just read it somewhere. John:...
John Carlton Marketing Tips: Start to Monetize Your Traffic
In this marketing hotseat, John Carlton explains how to start monetizing traffic. John's comments: Once you find traffic, you have to start monetizing that traffic. You don't need to spend a lot of time thinking about the structure, or the way you bring them in. You...
John Carlton Copywriting Tips: Ride the Wake of the Big Boys
In this clip from the second copywriting hot seat, John Carlton tells how to ride the coattails of the big boys in your market and emphasizes the importance of writing clear, concise, fun-to-read copy. John's Comments: But, you know, time it. Be in the wake of the...