In this clip from his Simple Writing System course, John Carlton helps his students understand how to establish credibility in their presentation of their products or services.  This is point 3 in the Simple Writing System John's comments: OK. Let’s hear what some...
John Carlton on Copywriting: Perfect Headlines
John Carlton defines a perfect headline and tells you how to create one. He tells what a successful ad needs to accomplish. Your headline will be perfect, you're opening sentence will be perfect, every sentence in your offer will be perfect when you cannot take out a...
How To Be More Productive
In an excerpt from the Action Seminar, Stan Dahl explains how to get the most out of your efforts in order to succeed in business. His comments: The way John and I both try to focus on productivity…it’s not really into micromanaging your minutes in your day. I’m just...
John Carlton On Competition
In an excerpt from the Action Seminar, John Carlton explains how small businesses can compete with bigger companies by offering superior customer service. How many people have competition in their market? Pirhanas, sharks, evil, nasty, Attila the Hun types? OK. It’s...
How Motion Creates Opportunity
In an excerpt from the Action Seminar, Stan Dahl explains how by moving forward toward your long term goals, opportunities will arise to help you succeed. His comments: I’m just going to restate, because I have a background in big business consulting, and I realize...
Goal Setting Secrets
In an excerpt from the first Action Seminar, Stan Dahl explains how to succeed in business by breaking down your goals into tasks you can take action on. His comments: What we would like to do is start you off with a bit of an exercise. We are going to refer back to...
Mike Koenigs’ Formulas For Success
In this excerpt from the Action Seminar, Mike Koenigs describes his personal formulas for success in business. Success Formulas. OK. A couple of success formulas. Here is what I got from interviewing a lot of people for the movie. Number one is clarity of vision....
Voice In Copywriting
In an excerpt from the first Action Seminar, John Carlton's panel of expert copywriters critique a participant's webpage, discussing the how to create a personal voice in one's writing. Their comments: And just reading your opening here, it sounds to me like you are...
Using Video in Advertising
In an excerpt from the Action Seminar, John Carlton's panel of expert copywriters critique a participant's webpage, discussing the merits and limitations of using video for your pitch. Their comments: David Deutsch: Yes, the skepticism is huge. A little...
Simple Writing System: Huge Promise
In this video clip, John Carlton explains how your presentation or your products or services needs to grab the attention of your prospect. This is point 13Â of his Simple Writing System. His comments: The Headline: Â Are you trying to take your business from $10 million...