Make Your Copy Irresistibly Entertaining – Jan 2024

David’s Inner Circle January Bonus Training: Make Your Copy Irresistibly Entertaining This month David interviews Marcella Allison. She mentored under David and when on to become a superstar copywriter in her own right. They've worked on many projects together and...

A.I.: New Opportunities and Pitfalls – Dec 2023

David’s Inner Circle December Bonus Training: A.I.: New Opportunities and Pitfalls This month David and Rob Tillman talk about what's going on now in AI, where it's heading, and how copywriters and marketers can take advantage of new opportunities opening up while...

Lessons from a Master of Marketing – Oct 2023

David’s Inner Circle October Bonus Training: Lessons from a Master of Marketing Dive into this riveting interview with master marketer Bill Mirbach, a seasoned marketing professional with a wealth of experience spanning from big brands such as Proctor & Gamble to...

How to Write Powerful Leads and Copy – Sept 2023

David’s Inner Circle September Bonus Training: How to Write Powerful Leads and Copy In this month's bonus video, David gives 40 tips and insights that will help you put more punch into your own copy.  A checklist that every copywriter should have handy at all times......

Unleashing the Power of Persuasion – August 2023

David’s Inner Circle August Bonus Training: Unleashing the Power of Persuasion: A behind-the-scenes interview at Agora Financial In this month's bonus video, David is interviewed by Lydia England, host of Copywriters with Coffee Talking Copy: the super-exclusive...

How to F$% Up an Unf$%able Idea – July 2023

David’s Inner Circle July Bonus Training: How to F*$% Up and Unf*$%able Idea Warning:  As you can see from the title, you may want to listen to this with headphones (just sayin').   Also, this is an audio, so what you see on the screen will not change....

How to Write Copy that Sells – June 2023

David’s Inner Circle June Bonus Training: How to Write Copy that Sells This month Marketing and fitness guru John Rowley grills David on what it really takes to write copy that gets attention and generates sales... Here is the transcript of the interview: [pdf...

My Process for Writing Copy – April 2023

David’s Inner Circle April Bonus Training: My Process for Writing Copy In this in-depth interview, David explains his process for writing copy.  What research he does, the steps he takes and how long he devotes to writing the magalogs that sell millions of...

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