David’s Inner Circle May Bonus Training: How I Came Up with a Million-Dollar Idea (in Just 6 Words) In this month's video training, David walks you through the exact steps he used to come up with the title of a best-selling book – There's a Customer Born Every Minute,...

David’s Inner Circle April Bonus Training: How to Boost Response without Changing a Word of Your Copy This month David explains how to use design to grab attention, keep attention, and increase response and conversion. Heavy on the Top – Force readers to the top of...

David’s Inner Circle March Bonus Training: Improve Your Copy With Improv This month we are sharing a presentation David gave at one of John Carlton's Copywriting Sweatshops. He shows you how to get inspiration through improv. Definitely an out-of-the-box idea, but I...

David’s Inner Circle February Bonus Training: David Breaks Down One of His Most Successful Promotions This month David breaks down one of his most successful promotions. It is an advertisement for a health supplement that has been running as a control for 13 years....

David’s Inner Circle January Bonus Training: Supercharge Your Headlines This video is an over-my-shoulder look at the thought process and exact steps that I use to turn a client’s ordinary headline into an extraordinary one. Click on the image to watch the video: Here...

David’s Inner Circle December Bonus Training: How Million Dollar Copywriters Negotiate Deals This month David interviewed Aaron Winter. This is a transcript of that interview. Aaron Winter ran a highly successful copywriting agency for many years that generatedover a...

David’s Inner Circle November Bonus Training: David Breaks Down One of His Successful Promotions - Part 2 This month's bonus training is a continuation from last month. David shows what goes into the production of an ad that is successful at a high level. This is the...

David's Inner Circle October Bonus Training: David Breaks Down One of His Successful Promotions In this month's bonus training, David shows what goes into the production of an ad that is successful at a high level. This is the most detailed breakdown David has ever...

David's Inner Circle September Bonus Training: Use "Tension" to Turbocharge Your Copy .. ....

David's Inner Circle August Bonus Training: David Deutsch's Bullets Checklist and Templates Bullets are like little salespeople. Each should have the power to sell the product on its own. In this month's bonus, David shares his secrets for creating killer bullets. Use...