Copywriting Hotseat: Writing for Direct Mail
Vic is a real estate agent who is specializing in selling “expired listings” (homes that had been listed with a real estate agent but were unsold and the listing was not renewed).
Topics discussed include:
- How to speak to the prospect so you don’t sound like a huckster
- the use of handwriting on the letter to attract attention
- how to word the call to action to get the best response
- how to use a recorded message in conjunction with a live operator
- how to use testimonials to do your bragging for you
In most hot seats John doesn’t get past the headline. Here he digs into several parts of the letter and gives great insight.
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