Copywriting Hotseat: The Last 10%: Marketing

Copywriting Hotseat:  The Last 10%

One thing that John always says is that it is easy to take someone from raw rookie to 50%.  The hardest real estate is that last 10%…where the writer is successful and wants to get better.

John is a successful copywriter.  The ad he is submitting for review has mailed successfully for about 6 months and he wants to find out how to make it better.  It sells a self-defense product.

They discuss:

1.  Nuggets and phrases and how to use them to improve your copy

2.  How every word counts.  Some words pack more power in a market and the copywriter must know and keep up-to-date on power words in his market.

3.  How to massage a story to fit what you want to say but keep your integrity intact

4.  How all writing is rewriting

This is a great hot seat for more experience copywriters to see how to improve on an already effective letter.


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Stan Dahl & The Marketing Rebel Team

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