Copywriting Hotseat: Add Empathy to Your Copy
Bill is a chiropractor who is trying to sell a weight loss product to his patients. He enclosed the letter in his monthly newsletter, and sold about 25 bottles in the first mailing.
John talks about how to sell to a house list. How to use “attitude” to develop a closer relationship with your list.
Bill swiped the copy in his headline, but did not do a good job. John shows him how to tighten his copy and make it more compelling. He shows how to use empathy and not be so clinical…to use language that speaks to the prospects pain.
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Stan Dahl & The Marketing Rebel Team