Copywriting Hotseat Outtake – Storytelling

Here is a video clip where John conducts a great discussion on how to tell a story.

He talks about the different levels of awareness, how to pull stories out of your own experience, and how to keep the attention of your best prospect.

Think in terms of three…three elements, three characters, three acts, three benefits. This is a great way to keep it simple.

He talks about the hook, the setup and the money shot…

And reminds you to be unpredictable.

It is an information-packed half hour. At one point, John recommends that you read “The Elements of Style” by Strunk and White. The original was published in 1918 and therefore is in the public domain. You can read it here..

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