John Carlton’s Best Ads
Welcome to our private collection of some of the most successful and sought-after copy ever written.
Each ad is broken down for you and explained in detail, so you’ll understand the thoughts behind each one.
This link leads to a post where we explain more about the art and science of “swiping” and how you can get the most value from this collection.
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Golf Ads
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Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
Hyper-Effective Cover Letter #2: I Got a Hole-In-One
Why Every Pro Teacher is Dead Wrong
Hyper-Effective Cover Letter #3: Oh, My God…
Hyper-Effective Cover Letter #4 — Early Christmas Present
Hyper-Effective Cover Letter #5 — Barbara, My Long-Suffering Secretary
The Accidental Discovery Letter
The Accidental Discovery – Cover Letter
The Accidental Discovery Magazine Ad
The Most Important Letter You’ll Ever Read
Hyper-Effective Cover Letter #7: Bargain Alert
Slash Strokes… Without Even Trying!
PGA Pros Humiliated By Overweight, Crippled, Old-As-Dirt Golfer
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Body Building Ads
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A Really Long Letter To Every Bodybuilder Who Secretly Believes The Fat Cats Are Ripping Him Off
Deposit Directly Into Your Account
Will You Do Me a Small Personal Favor? Cover Letter
Will You Do Me a Small Personal Favor?
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Financial Ads
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The Financial Bloodbath Caused By Criminal Scum
The Financial Bloodbath Caused By Criminal Scum stick letter
Self-Defense Ads
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Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
The Nearly-Crippled Businessman
Did You Know There’s $31 In Your Account?
World Famous Street-Fighter Will Give You A FREE GUN
Third Party Endorsement Cover Letter
“Piss Everyone Off and Then Apologize”
“Piss Everyone Off and Then Apologize” Apology
The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine
Short, Old-As-Dirt “Nice Guy” Finishes First
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Ads for Men
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Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really Wants
What Women Secretly Wish You Knew About Sex
The Only Sex Book You’ll Ever Admit To Buying
The Amazing Secrets Of A Short, Desperate Nerd From Pomona
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Miscellaneous Ads
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So Why Does a Famous Doctor Urgently Need To Speak With You?
Riding Buck Naked on a Clapped-Out 2 Stroke!
Who Else Wants To Earn An Extra $96,485?