Kickass Copywriting Crash Course Part 7: Ebooks, Copywriting, Retreats
This video begins with a sales letter for an ebook on career change. Topics include the use of ellipses as pauses in the copy, targeting your market in your headline, the use of cognitive dissonance to energize the interest of your prospect, and the value of a physical newsletter compared to an online version.
The next segment is a review for a copywriting service. Topics include avoiding links inside your copy, using testimonials, “swiping” successful sites and letters, and targeting your audience.
The third section is for a “home retreat” kit sales letter. Topics include pricing a product, building a mailing list, getting testimonials, finding the best way of communicating about your product, and using limitations to inspire urgency in the prospect’s mind.
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Stan Dahl & The Marketing Rebel Team