John Carlton’s Best Ads: Butt-Ugly Golf

I’ve written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that’s a bit of an exaggeration, but not much.

Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year, when my client requested yet another “killer” letter for another new golf product.

I’d just come from a real-estate seminar, where I was a featured speaker. And at that event, I met a ballsy agent with a good bit of salesman’s blood in him. He’d been running a small ad in local papers with the headline: Butt-Ugly! The ad described a house that would politely be called a fixer-upper.

It was the biggest-pulling ad he’d ever run.

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This infamous John Carlton ad... along with many others...

... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...

... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.

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Stan Dahl
Chief Marketing Rebel