This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I’m the worst sort of pack-rat there is. I have dozens of banker’s boxes in the garage stuffed with files, notes, ads and what-not–some of it going back thirty years. Most of it is pure junk… but occasionally, I come across some gem.
I was NOT a world-class writer when I penned this ad.
However… you can see the seeds of genius in it. I did not try to over-write… as so many “‘not yet great” writers do.
No. Instead, I just put my nose to the grindstone, and wrote out a clear, simple sales pitch. My bullets are a little raw– I hadn’t yet perfected the “‘one/two” punch tactic. Still, these are compelling enough. “Ethically steal”. “5 sneaky salesman’s tricks”. “Sticker price sucker punch.” “Inside pricing book”, “Make a banker gag.”
Good stuff. Worth seeing, as an early example of a writer on the way up. As you can see, it’s a manuscript, not the final ad. I don’t know if this was ever sent out, or put into a newspaper even.
Dr. Quarles, if you’re out there, and you made money on this ad… it’s time to send in my commission, dude.
Click here to see the “Hot Off the Lot” ad.
(It will open in a new window or tab, so you can toggle between the ad and Carlton’s commentary.)
[Footer-JCBestAds-BuySWS]