This corner of the Marketing Rebel Insider’s Club should make your greedy little heart sing: Actual hyper-successful sales letters, broken down, and explained in detail.
As a member, you have access to a rotating selection of John Carlton’s most infamous, notorious and (sometimes) legendary ads…
… that includes detailed stories on how these beasts came to be written (revealing the often — shocking tales behind the hooks, headlines and strategy).
These are the ads currently available:
Deposit Directly Into Your Account
Will You Do Me a Small Personal Favor?
Every month or so, we rotate 2-3 ads on and off this page. Plus, we keep one of my better-known ads, the One-Legged Golfer, available all the time. The newest ad is at the top, so if you are new to this, start with the one right above the One-Legged Golfer.
If you’re an MRIC Member, please check these ads out now, and check back every 1-2 weeks, so you don’t miss any.
You are welcome to break down these ads and apply the techniques and strategies to your own copy.
Or ask Carlton any questions you’ve got about the design or structure of the ad in The Clubhouse.
We’ve added a bonus lesson — The Art and Science of Swiping Copy — where John Carlton gives some tips on “swiping” and how to get the most value from this collection.