Several years ago John spoke at an event hosted by Lorrie Morgan. This is the first in a series of 8 videos recorded at that event.
In this segment, John starts by talking about the copywriting industry in general.
He talks about some of his early experiences and tells the story of how he got started in the golf market.
He (actually he gets someone else to do it) discloses the 5 P’s concept that he learned at a Gary Bencivenga event… for which they signed an NDA.
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