Member Hotseat: Developing an Online Outlet for a High-End Product
Jan lives in London, England and sells jewelry (or jewellery as they spell it in the UK) and loose gem stones on a website (http://www.treasurion.com). His partner is a jewelry designer, and he is in charge of marketing.
They told him to get into the head of his customer (and John gave some great insight into how to do this) and gave him a lot of ideas about how to position his business, and how to get publicity.
One of his challenges is that he is selling a high-priced product online, and must establish credibility and overcome some tough objections (John lists several for him). They explain how he can use stories to help visitors connect with the gems.
This lesson... along with a vast library of small business marketing lessons and training programs...
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questions about marketing tools and techniques, small business growth, and life as an entrepreneur...
... is only available to members of the
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You will receive full access and all of the privileges of membership...
... so you can learn for yourself why our members love this online club so much...
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Click Here to start your membership today.
We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team