Marketing Hot Seat: Copywriter Looking to Increase Her Income
Lisa is a copywriter who specializes in press releases. She charges $750 per release. She needs to increase her income.
They tell her that she has to reinvent her services, because there is not a great future in $750 press releases. They force her to look at other options…different packaging and repositioning. She likes to do marketing consulting (for which she currently doesn’t charge), so they say that she should look into becoming a marketer who uses press releases as a part of her services.
As you watch this hot seat pay attention to the process of the hot seat. How they help her reframe her questions as they give her advice.
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We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team