John Carlton’s Best Ads: Wickedly-Clever Grabbers

You can’t see the grabbers that was attached to the following letters. The first was a simple, commercial packet of flower seeds. The second was a clever magnetized calendar for the fridge. The last was a simple business card with a hand-written note on it guaranteeing a free rose.

And they all got maximum attention.

These are one-page letters, but they’re packed tight with benefits and features . And a little free information.