John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)… but it wasn’t my fault. They mailed it, it scored a hit with outside lists… and then they decided not to publish the newsletter after all.
I forget the details. This is why I loathe working for the financial newsletter industry: Too volatile. You slave away for a month crafting the perfect letter… and then either someone critical to the enterprise quits to become a beach bum, or the economy tanks.
I actually had three pieces — all for newsletters with a bullish slant — in the mail on Black Monday (October 19th, 1987), when the Dow took a 500-point dive and Mr. Recession closed the party down. I didn’t attempt another financial piece for over twenty years… until I wrote this ad, in fact. And when I subsequently did a second ad (for Boardroom) the market took another apocalyptic drop (October of 2000, when the tech heavy Nasdaq bottomed out).
This infamous John Carlton ad... along with many others...
... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...
... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.
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Cheers,
Stan Dahl
Chief Marketing Rebel